QUOTATIONS
About Brands
- Brands differentiate, reduce risk and complexity, and communicate the
benefits and value a product or service can provide.
- —— Philip Kotler
- A brand is the totality of perceptions everything yousee, hear, read, know,
feel, think, etc. about a product, service, or business.
- —— Philip Kotler
- A brand is a short-cut of attributes, benefits, beliefs and values that
differentiate, reduce complexity,and simplify the decision-making
process.
- —— Philip Kotler
- Although branding is as much art as science, it goes far beyond cute logos
and sharp package designs.It is a discipline that has the power to lead and
influence; a discipline that belongs to theongterm strategyl ofan organization
- —— Philip Kotler
- Brands must not only be started. They must be built over time and modified
over time.
- —— Philip Kotler
- Relevance, simplicity, and humanity not technology will distinguish brands
in the future.
- —— Scott BedBury
- The future of brands is the future of business andthatsooner or later,the
brand will become the only majorsustainable competitive advantage.
- —— Scott BedBury